The tag line “Pedala e scopri ciò che ti circonda” (ride the bike and discover what surrounds you) at the opening of the app, which can be a sum of Ride IT vision and offer. Ride IT has in fact developed an innovative bike sharing service. Thanks to a geo-referenced lock (unlocked by using the specific app) and to flexible cycle stations showed on the map, the customer knows where to rent the bike. Moreover an audio tour service, available from the app, supports the development of a tourist offer based on cycle tourism, to promote attractions of the territory and its natural and cultural heritage.
The company was founded by two members, which were currently working in other sectors. Nevertheless, they both deeply love the Friuli Venezia Giulia regional territory and its natural attractions. The territory care has thus become the fundamental value of Ride IT, pursued either by promoting the knowledge of local cultural and naturalistic attractions and by supporting an idea of sustainable touristic offer.
Innovativeness is both related to the service provided and to its high flexibility and efficiency. The digital control board enables a fluid management of the rent and payment processes, simplifying the lock/unlock movements. Furthermore, the system allows the management of statistics data regarding the customers, granting a customer data base with important data regarding their origin countries, . The geo-referencing system has been also a very useful to know the touristic trends on the territory during the years. The renting stations can be easily moved on the territory also during the year, according to the changing of touristic flows. Last, but not least, this system also allows to reduce the costs.
Ride IT works through an app, which is possible to download from Google Play and App Store. Having started its activity in 2018, Ride IT is mostly active within specific local business network and clusters involved in tourism industry, such as “Consorzio Grado Turismo”, also to promote and communicate their brand. Besides the web and social media, a markedly digital company doesn’t forget also traditional communication channels, including foreign newspapers.