How to Develop a Unique Brand Identity in 2021 [Guide]

Written by: Masooma Memon

Wondering how you can develop a unique and memorable brand identity?

In this guide, you’ll find everything you need when it comes to refining your brand image and improving your visual identity.

Here’s what we’re covering:

  • The importance of branding and why you need a solid, pre-planned corporate identity.
  • Creating a visual brand identity design including picking the right design elements, color palette, and a lot more to leave a strong image on your customer.
  • Examples of memorable brand identities and how they’ve impressed their audience.

What is Brand Identity?

Your brand identity is how your audience sees you.

Think of it like this: when you meet someone new, you’re likely to develop an impression about them. Then, you interact with that person and your impression of them further deepens.

In a sense, you develop an idea of their personality. Admittedly, all your future interactions with this person will depend on this impression and personality assessment that you did.

Your brand identity is much the same. It’s your brand’s personality that reflects in the way your business is positioned, communicates with its audience, and its visual identity.

But a strong brand identity doesn’t develop overnight. Instead, it’s carefully planned and marketed with what is known as a brand strategy. A brand strategy involves extensive competitor and audience research, and lets you differentiate yourself and better understand your brand purpose.

Below, you’ll find a list of steps that you need to take as part of developing your brand strategy and, ultimately, your brand identity. But first, let’s address an important question.

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