Companies around the world big and small are trying to get the best return for their money. As a result many wonder, should we use SEO or paid ads? Which one is better? Which one will get the most clients and the most money?
In this article we will compare the 2 main types of digital marketing, we will talk about the benefits of each, different types of ads and places where they teach SEO online.
SEO stands for search engine optimization and it is a method to manipulate the algorithms of a search engine like GOOGLE to make your website appear higher on the search results and for it to be easier to find. It is something that everyone that wants an effective website or business should know a little bit about and a great skill that every modern school should now be teaching. If you learn how to do it yourself then you will never need to pay someone else to do it for you.
Paid ads are little advertisements that appear at the top or bottom of your page online. Google offers paid advertisements as does facebook and most other search engines or social media sites. Instead of paying for an ad in a newspaper like they used to do in the old days, today it is all about online advertisements where your audience is as large as the worldwide web itself.
Most people involved in digital marketing recognize that SEO and paid ads are the two main ways in which you can market your brand effectively. To emphasize this we are going to share with you some marketing research data.
Website traffic is where you see how people come to your website. 68% of this comes from these 2 marketing methods. Organic searches which can be aided by SEO come to about 53% of your website traffic. Paid ads contribute an additional 15%.
These statistics do fluctuate depending on the industry in which you do business but it does show you how important both of these methods can be to the success of your business.
In addition to this not only does it bring people to your business but on average SEO and Paid ads contribute roughly 72% of your companies income.
This means that if you prioritize these marketing methods your business can be 72% more effective and 72% more profitable.
SEO is generally the more cost effective option long term though it does take a while to get going. Once you have paid for good optimized content and someone to optimize your website then it requires minimal maintenance to keep bringing in your clientele.
On the other hand Paid Ads get you business much quicker but they will require continuous funds to keep them going. This makes paid ads better for those that have time sensitive content or need results quick. However, you will have to keep maintaining your ads and keeping them updated.
If you are planning to grow your business over time and build up sustainable traffic and income then SEO is usually your best bet since it is reliable, constant and just gets better with age. Paid Ads unfortunately are great short term but can lose their effectiveness over time.
Another factor to consider is the customization aspect of each marketing tool. Search engine optimization allows you to improve your website visibility so that everyone can find you so much easier. However, you lack the ability to target a specific audience or demographic.
You can attempt to play with the search engine algorithms with your use of SEO content and keywords however it really is not possible to target a specific group of people effectively. This is where paid ads really shine as you can optimize it and modify it to reach specific types of customers.
So which one is better? It really depends on what you are using it for. SEO is the best choice for long term business and results however it will take longer to put into effect. Paid ads are the optimum choice for quick results though they do cost you slightly more.