Ambasceria Cult started its activity in 2017, established by Leonardo Chiti and Marta Pesamosca. The company results from the combination of the former professional activities of the two shareholders. Mr Chiti, originary from Tuscany, has worked in the field of fashion and in events organization. Ms. Pesamosca is an architect, who has also dealt with artistic crafts and design.
Ambasceria Cult doesn’t merely deal with merchandising of excellence crafts and artistic products, but enhance and promote all experiences pertaining to their creative processes. The aim is to create a “one-stop shop” of creativity, in which persons, places and products (art, artists, crafts, makers) which are normally located in different places, in view of making contaminations and diversification of their activities and manufactured goods. People (both Trieste resident and tourists) will be more and more buying not only manufactured goods, but experiences: association of experience and excellency generates an added value.
The shareholders wish to propose Ambasceria Cult as a promotional and cultural vehicle, enhancing not only the visual elements of the brand, strongly related to experience and excellence, but creating a more immersive approach. They focus on a key task, which is defined as “creating a relationship”. This means to create a human, intimate perception and awareness of what a boutique or atelier is, of the creation process, in view of creating not a mere marketplace, but a network of human and artistic relationships, which can enrich the whole territory by offering a resource with a high return in cultural and touristic sector. Communication of experiences proposed is intended to establish relationship between emotions, both of the producer and of the customer. This approach relies on psychological issues, which are also valorised thanks to shareholders’ knowledge of psychology related to art.
Where does the business name come from? Ambasceria Cult is for “Cultural embassy”: it recalls Italian Renaissance, when artists went around the courts, introducing their artistic skills. The platform wants to represent a contemporary version of this attitude. Customers’ emotional perception of this name sounds very high and positive. Since Ambasceria Cult presents different products and experiences from different performers, they have chosen to deal with a brand (and the company logo as well) they define as “minimalist”. Craftsmen and artist are chosen very carefully, since they have to deal with several and different products and experiences. The purpose is to stimulate the users – customers curiosity. The slogan “excellence – experience”, which represents the present reality of the business, could be changed or adapted in the future.