Coming from previous experiences in military forces and Civil Protection, Ms Elisa Godina and her shareholder progressively focused their activities on using high technologies with the aim of granting personal safety to individuals, mainly operating extreme environments and scenarios. They progressively diversified activities, offering different products/services, targeted to armed forces, emergency operators and enterprises. Actually, Northernstar deals with: a) ICT, i.e. electronic and communication devices and connected services; b) tools and consulting dedicated to armed forces, dealing with security related activities, mostly regarding physical persons; c) a third brand still being developed which shall be soon improved and implemented, dedicated to job safety.
Combination of safety providing and high technology is the basis of company mission and vision. They can be resumed as follows: bringing safety and safety related culture in customers’ environments, but not as a mere product provider, but offering and implementing customized and high value added services, with a constant assistance taking care of specific needs of each customer.
The aim is to help enterprises overcoming the imperfect perception of risk related to their activity, supporting them in an actual implementation of complex duties and provisions concerning safety. There is a clear perception that this goal can be achieved only with a strongly brand-related activity. Such a task is achieved producing contents who represent a real value for each end customer, with the awareness that it needs time and efforts. Though several competitors efficiently deal with safety consultancy, Nothernstar differs from competitors in providing safety combined with high technology.
Northernstar deals with a very peculiar niche-sector, with contents and communication tools which must be highly customized and diversified according to different customers target. Besides their website, they can be found on What’sapp (for customers service) or Telegram (for information addressed to a broad, potentially unlimited number of persons). BOTs are used to develop a FAQ list open to potential customers. LinkedIn is used as a professional channel. Northernstar has implemented a system for a feedback evaluation of services provided. Results are used also to disseminate their activity on various channels and to introduce them to potential customers.