EUROSTEP: the pocket multinational company
Eurostep is a company founded in 2014 that registered a meaningful development during the last 18 months (from 15 to 50 employees !!). It mainly deals with e-commerce and is …Read More
ONLINE OR OFFLINE? BRICKS AND CLICKS STRATEGY
What can “bricks” and “clicks” have in common? In an increasingly technological and digitalized world, companies can not think of approaching the consumer only through traditional physical channels such as …Read More
INGREDIENT BRANDING: MAKING THE INVISIBLE VISIBLE
INGREDIENT BRANDING: MAKING THE INVISIBLE VISIBLE
“Making the invisible visible”: is it possible?
In marketing it is possible, thanks to Ingredient Branding. One of the most famous Italian company that adopted this …Read More