Consumer needs: what’s new?
The coronavirus emergency is having an impact on everyones life around the world. Adaptation to the new situation is manifested by a continuous change in consumer needs and behavior. This …Read More
Crisis: how to deal with Brand Growth?
Brand Building in times of Covid-19 seems to be more challenging than ever. So let’s see how brands are now improving their strategies to cope with the new situation.
Only …Read More
Brand Positioning: a matter of the past
“In recently celebrating the fiftieth anniversary of the Apollo 11 lunar landing, astronaut Michael Collins, part of the mission alongside Neil Armstrong and ‘Buzz’ Aldrin, emphasized the extent to which …Read More
Your new best friend: the video-conference tool!
In the past month, almost everyone’s priorities have changed as well as our lives and the way we work.
Waiting to return to normal life, we decided to adapt to this …Read More