How Start-ups Replaced Tycoons in Millionaire Lists
How Start-ups Replaced Tycoons in Millionaire Lists
“If only a few years ago, it was tycoons who topped the lists of millionaires, the top spots are now taken by start-up entrepreneurs,” …Read More
Dejan Roljič, Eligma: ICO Is Very Hard Work!
Dejan Roljič, Eligma: ICO Is Very Hard Work!
Eligma is a blockchain and AI-based platform that scans millions of online shops to find the best deals. As one of the payment …Read More
BRAND EXTENSION: HOW TO REACH NEW MARKETS
BRAND EXTENSION: HOW TO REACH NEW MARKETS
According to the literature, the fashion industry is the main adopter of the Brand Extension marketing strategy for its brand management; but, which are …Read More
Startups Need to Learn from Their Users
Startups Need to Learn from Their Users
Why do most startups fail? It is not the lack of money nor is it the lack of ideas, it is mostly the lack …Read More
INGREDIENT BRANDING: MAKING THE INVISIBLE VISIBLE
INGREDIENT BRANDING: MAKING THE INVISIBLE VISIBLE
“Making the invisible visible”: is it possible?
In marketing it is possible, thanks to Ingredient Branding. One of the most famous Italian company that adopted this …Read More